Forever Wild

Overview

Forever Wild had original hunting programming, an established audience, and relationships with professional athletes. The team wanted a direct-to-consumer subscription platform with control over content distribution, audience relationships, and recurring billing.

I helped define the platform strategy, prototype the experience, and coordinate delivery through launch. The team released a production mobile app on the App Store.

The business challenge

The founders needed subscriptions, gated content, user accounts, and a delivery system that could support a growing audience. The experience also needed to fit the brand and its programming.

At the same time, the company was preparing to raise capital. Investors needed to see more than a vision for exclusive content. They needed evidence of a viable revenue model, a defined product, and a realistic path to execution. The platform had to demonstrate credibility both as a consumer experience and as a business system. I supported the fundraise by helping translate the platform vision into investor-ready product, technology, and execution materials.

The platform

The Forever Wild app was designed as a subscription-first mobile experience that centralized original programming, athlete-led content, and brand storytelling into a single owned channel. Rather than relying on third-party platforms for distribution, the app allowed the company to control access, pricing, and audience engagement directly.

The platform connected content management, subscription handling, and user authentication. The team needed to consider recurring billing, future content formats, and the demands of growth alongside the user experience.

Mobile was the primary experience. We considered navigation, content discovery, performance, and how people might use the app where connectivity was limited.

Role and execution

My role spanned product definition, experience design, and technical delivery. I worked closely with the founders to translate business goals into platform requirements, shape the product roadmap, and guide implementation decisions through launch.

This included defining the subscription model, structuring the content experience, and ensuring the platform met the expectations of both users and investors. Rather than focusing on feature volume, the work emphasized clarity, reliability, and alignment between brand identity and product behavior.

The team shipped a mobile application that put the subscription platform into use.

Outcome

Forever Wild launched a subscription-based mobile platform for direct content distribution and audience relationships. The app also gave the founders a working product to demonstrate in business and investor discussions.

The project showed how product planning, experience design, and technical delivery work together when a content business moves into software.