Pesci Sports

Overview

The Pesci Sports Gameday App was built to help athletic departments take ownership of the live event experience. It connected tickets, concessions, promotions, and post-game analysis in a branded system owned by the university.

As Director of Product Development at Pesci Sports, I worked with executives and stakeholders to define platform requirements, designed the experience, and built prototypes for review. I planned delivery with back-end engineers and coordinated the work across the fan-facing app and administration platform.

Business context

College athletic departments need to consider ticket sales, sponsorship value, operational efficiency, and post-event reporting alongside fan engagement. The opportunity was to connect these needs within one platform.

The platform needed to work inside the venue while giving marketing, sales, and operations teams useful information. It had to serve fans and give departments control over event data, promotions, and revenue opportunities.

The platform

The Gameday App combined a fan-facing mobile application, a web-based administrative dashboard, and supporting data infrastructure.

For fans, the app centralized access to tickets, live scoring, in-venue ordering, and interactive engagement. Features such as geofenced promotions and gamified interactions were only available while physically present, reinforcing the value of attending the event rather than consuming it remotely.

For athletic departments, the dashboard provided tools to manage promotions, vendors, and sponsorship placements in real time. Engagement data connected fan behavior with ticket holders and in-venue activity to support future event and sponsorship decisions.

Role and execution

I translated stakeholder needs into requirements and prototypes that gave executives and engineers a shared view of the product. I worked with back-end engineers to assess feasibility, plan delivery, and coordinate bug fixes.

My hands-on implementation contribution was HTML and CSS. I performed testing and user acceptance testing, and worked with engineers to prepare the software for use. Application engineering was a team responsibility.

Outcome

The team delivered a white-label gameday application and administration platform connecting fan engagement with sports operations. Designs and prototypes helped executives agree on product direction before implementation.

This work brought product definition, user experience, and engineering coordination into the same delivery process.